We partner with social workers and homeless liaisons
in local school districts to identify children in need. The district and families create kids’ wants and needs wish lists. Believe it or not, kids ask for socks, warm clothes, and bedding more often than they ask for toys. With lists in hand, we shop until every last item is purchased and wrap the gifts together to deliver to the districts.
All gifts are customized to each child. We know their favorite color, hobbies, and interests to make sure they have the best Christmas experience!
The money is raised in West Michigan, spent in West Michigan at local Meijer's locations, and goes back to West Michigan children in need.